Type Tuesday – Joe Ciaramella
Joe Ciaramella is the Studio Manager at Push in Downtown Orlando where he fine-tunes many of the projects that come through the agency, from the small and quick to the large and complex.

As a detail-obsessed designer, Joe’s precision is the driving force behind his department. When he is not obsessing over kerning pairs, layout margins and the perfect rich black during the day, he can be found in the labs of his own studio — Random Pattern — creating all kinds work for clients around the country. With two degrees – one in graphic design technology and one in digital media, Joe works on a wide variety of projects from hand-drawn lettering to traditional print design and web-related projects.

If you had to live inside a work of art, which would it be and why?

Anything by Jean-Michel Basquiat. Most people would probably run in the opposite direction, but I love the beautiful chaos within his work. Seems like a good, fun time.

What is the question you ask yourself the most?

How can I make it better?

Which qualities do you most admire in others?

Dedication, honesty, detailed, educated, compassionate and just an overall

good attitude. ‘Cause let’s be honest… no one likes a jerk.

What’s the best creative advice you’ve ever received?

“When you have to eat a turd, don’t nibble.” – Luke Sullivan (via Chris Robb)

What’s one thing that you haven’t done that you would still really like to do?

Create my own typeface. I love a good challenge — and considering I am obsessed with type — this seems like the perfect project for me. I’ve actually started drawing some of the letterforms, now I just need to find the time to finish it up.

What’s your favorite gadget?

My iPhone. So amazing — this little, mini supercomputer that you hold in your hand. I couldn’t get by without it! I still can’t believe all the things it can do, and it just keeps getting better.

National Influences:

Aaron Draplin

Jim Datz

Tad Carpenter

Jessica Hische

Mike Perry

Local Influences:

Chris Robb


Ron Boucher

Jeff Matz

Sarah Blacksher (Collins)

Type Resources:

What the Font (for identifying print fonts) – www.myfonts.com/whatthefont

WhatFont (for identifying web fonts) – http://chengyinliu.com/whatfont.html

Wordmark (shows all fonts loaded on your machine) – http://wordmark.it

NYC Type (drool-worthy found type in New York City) – http://nyctype.com

Personal Links:





Favorite quote:

“Ancora Imparo.” – Michelangelo

Each Tuesday we’ll feature a designer who loves type or a type that designers love. If you would like to be featured in Type Tuesday, send your portfolio or website link and a short bio to socialmedia@orlando.aiga.org.

By aigaorlando
Published July 9, 2013