2024 AIGA Orlando Workshops

AIGA Orlando is dedicated to nurturing and empowering the creative community, and to that end, we are thrilled to announce our upcoming series of workshops focused on key pillars of professional development. Starting in 2024, we will bring a set of workshops that many creatives within our community have been asking for.

Develop Your Creative Workflow

Date: Saturday, June 1, 2024
Location: Counter Studio, 1222 North Orange Avenue Winter Park, FL 32789

Overview
Join Counter Studio’s seasoned experts, Michael Forrest and Mike Edwards, for an enlightening two-hour journey into the depths of brand research and discovery. Delve into the pivotal yet often overlooked initial stages crucial for crafting impactful brand identities and visual design systems. Expect an immersive experience as you not only learn from the best but also network with fellow creatives and industry professionals, glean insights from professionals collaborating with industry giants like Meta and Pepsi, engage in interactive activities, and depart with a wealth of resources for continuous learning and advancement.

Speakers

With 18 years of experience in the design industry, Michael and Mike are the driving force behind Counter. They have collaborated with prestigious clients, including Meta, PepsiCo, Downtown Credo, and King Canary Brewing Company. Both are active members of the AIGA community, bringing their expertise and passion to the forefront.

Counter Studio

Counter, an independent brand studio since 2018, specializes in Strategy, Brand Identity, and Visual Design Systems. They prioritize serving clients’ clients and believe successful design serves a purpose beyond themselves. Their ethos emphasizes simplicity, distinctiveness, and transparency in building brands and design systems. With a diverse team, Counter’s creative process benefits from varied perspectives, informing their design principles. Their collective expertise ensures a deep understanding of effective design. Work at Counter feels like play, with the only rule being work itself. Their approach blends artistry with problem-solving, focusing on strategy, brand identity, and visual design systems to create impactful brands.

thisiscounter.com

Past & Upcoming Workshops

Q1: Expanding Your Critical Design Thinking

Date: Thursday, February 22nd, 2024
Time: 6:30-8:30 pm
Location: Purple, Rock, Scissors; 816 West Church Street, Orlando, FL 32805

Overview

The Expanding Your Critical Design Thinking Workshop is an immersive experience designed to deepen participants’ understanding of design thinking.

Attendees will be guided through the essential five steps of design thinking—empathize, define, ideate, prototype, and test—providing a comprehensive understanding of this valuable methodology.

We will explore practical applications of design thinking, enabling participants to integrate these principles into their creative projects and challenges.

Speaker

Trinity Otero firmly believes in design thinking and empathetic solutions for end-users, dismissing the mere checkbox mentality in the creative design world. She is HDR’s Strategic Communications Creative Director, bringing over 20 years of creative expertise to the workshop. She is a champion for great leadership and engages participants with her big, bold ideas.

Q2: Developing Your Creative Workflow

Accordion Content

Q3: Crafting Your Brand Voice

More details coming soon. Look for this workshop in Q3 of this year.

Q4: Honing In On Your Presentation Skills

More details coming soon. Look for this workshop in Q4 of this year.

We aim to create an inclusive space where creativity knows no bounds. We extend a warm invitation to all those who harbor a spark of creativity within them, beckoning them to join us in a collective workshop experience. Whether you’re an established artist, a budding designer, or someone simply eager to explore their creative potential, our hands-on workshops are tailored to accommodate every level of expertise.