Date: Thursday, February 22nd, 2024
Time: 6:30-8:30 pm
Location: Purple, Rock, Scissors; 816 West Church Street, Orlando, FL 32805

Overview

The Expanding Your Critical Design Thinking Workshop is an immersive experience designed to deepen participants’ understanding of design thinking.

Attendees will be guided through the essential five steps of design thinking—empathize, define, ideate, prototype, and test—providing a comprehensive understanding of this valuable methodology.

We will explore practical applications of design thinking, enabling participants to integrate these principles into their creative projects and challenges.

Speaker

Trinity Otero firmly believes in design thinking and empathetic solutions for end-users, dismissing the mere checkbox mentality in the creative design world. She is HDR’s Strategic Communications Creative Director, bringing over 20 years of creative expertise to the workshop. She is a champion for great leadership and engages participants with her big, bold ideas.

Date: Saturday, June 1, 2024
Location: Counter Studio, 1222 North Orange Avenue Winter Park, FL 32789

Overview

Join us for our highly anticipated second workshop 2024, “Developing a Creative Workflow,” led by Michael Forrest and Mike Edwards from Counter!

Get ready to elevate your creative process as Michael and Mike share their knowledge. Learn about brand research and discovery as we discuss the often skipped but absolute necessary first steps for creating effective brand identities and visual design systems.

About our Speakers

With 18 years of experience in the design industry, Michael and Mike are the driving force behind Counter. They have collaborated with prestigious clients, including Meta, PepsiCo, Downtown Credo, and King Canary Brewing Company. Both are active members of the AIGA community, bringing their expertise and passion to the forefront.

About Counter Studio

Counter, an independent brand studio since 2018, specializes in Strategy, Brand Identity, and Visual Design Systems. They prioritize serving clients’ clients and believe successful design serves a purpose beyond themselves. Their ethos emphasizes simplicity, distinctiveness, and transparency in building brands and design systems. With a diverse team, Counter’s creative process benefits from varied perspectives, informing their design principles. Their collective expertise ensures a deep understanding of effective design. Work at Counter feels like play, with the only rule being work itself. Their approach blends artistry with problem-solving, focusing on strategy, brand identity, and visual design systems to create impactful brands.

thisiscounter.com

Date: Saturday, August 24, 2024
Location: The Conduit, 1001 North Orange Avenue Orlando, FL 32801

Overview

Join us for an engaging “Developing a Brand Strategy” workshop with Kathie Baptista. This event will cover the essential components of a successful brand strategy, including brand audits, mission and vision statements, target audience analysis, and competitor analysis. Attendees will participate in interactive sessions to define a brand’s personality and core values. Kathie will guide you through creating a comprehensive brand strategy that impacts visual identity design. Take advantage of this opportunity to gain expert insights and work closely with Kathie.

About our Speaker

Kathie Baptista is the creative director and founder of Kathie Baptista Creative Studio, a Latina-owned branding and design studio.

As a first-generation Nicaraguan American from Miami, Florida, Kathie knows the value of individuality and owning your superpower. She graduated from the University of Central Florida with a BFA in Graphic Design and quickly made a name for herself as a bold designer.

With almost 15 years of experience in design, lettering, advertising, and art direction, Kathie has developed visual identities, campaigns, and typographic designs for clients such as Google, Target, PepsiCo, and Charlotte Magazine. Today, Kathie specializes in creating vibrant, impactful brand identities for creative businesses and entrepreneurs.