Creative professionals would rather create than market themselves, and most feel inadequately skilled at self-promotion and all that comes along with it.
Believe it or not, there’s also the issue of using a wide variety of styles. Making a specialty of being a generalist simply doesn't align with the reality that the best clients now require for a creative pro to compete as an expert for the highest paying and most rewarding work. Long-term randomness is not a strategy.
The bad news for those who don't like to sell is that sales, self-promotion and negotiation will always be necessary in building a successful career. The good news is that sales is just another form of creative problem-solving every designer already knows more about than he or she realizes.
Come learn to apply what you already know about design to your sales efforts as you Name Your Niche and start claiming more control over your own professional destiny.
*$10 Seat reservation fee is refunded at the door upon check-in at the event. Available only to AIGA Members. You must cancel 24 hours in advance for a full refund if you cannot attend.