Creative Workflow Workshop

Join us for our highly anticipated second workshop 2024, “Developing a Creative Workflow,” led by Michael Forrest and Mike Edwards from Counter!

Get ready to elevate your creative process as Michael and Mike share their knowledge. Learn about brand research and discovery as we discuss the often skipped but absolute necessary first steps for creating effective brand identities and visual design systems.

About our Speakers

With 18 years of experience in the design industry, Michael and Mike are the driving force behind Counter. They have collaborated with prestigious clients, including Meta, PepsiCo, Downtown Credo, and King Canary Brewing Company. Both are active members of the AIGA community, bringing their expertise and passion to the forefront.

About Counter

Counter, an independent brand studio since 2018, specializes in Strategy, Brand Identity, and Visual Design Systems. They prioritize serving clients’ clients and believe successful design serves a purpose beyond themselves. Their ethos emphasizes simplicity, distinctiveness, and transparency in building brands and design systems. With a diverse team, Counter’s creative process benefits from varied perspectives, informing their design principles. Their collective expertise ensures a deep understanding of effective design. Work at Counter feels like play, with the only rule being work itself. Their approach blends artistry with problem-solving, focusing on strategy, brand identity, and visual design systems to create impactful brands.

Please Note

We are committed to keeping events accessible to all participants. Your ticket and donation support AIGA Orlando and costs associated with event production costs. If ticket cost is a barrier, please contact

Code of Conduct

AIGA Orlando expects that all attendees treat each other with respect, openness, and in adherence to the guidelines specified in AIGA’s Code of Conduct, which you can find here: AIGA Code of Conduct

Terms of Participation Agreement

By registering and attending/participating in this event, you grant AIGA Orlando permission to capture photo/audio/video of the event and the right to use any image, photograph, voice, or likeness, without limitation, in its promotional materials and publicity efforts without compensation. All media from this event will become the property of AIGA Orlando. Media may be displayed, distributed, or used by AIGA Orlando for any purpose.

When & Where
Sat, Jun 1, 2024 1:30 PM - 4:00 PM EDT
1222 N Orange Ave
1222 North Orange Avenue
Winter Park, FL 32789