Business of Design and Emerging Media

This event is brought to you by the American Marketing Association (AMA) and AIGA Orlando.

Reaching consumers in highly unique ways is a goal of every Marketing professional. This month's panelists will share with you the latest in new technologies that help cut through a crowded marketplace to delight and surprise consumers. Learn about how to incorporate Augmented Reality into traditional Marketing tactics to drive deeper messaging and a new way to communicate to your audience. Then, see how new innovations are changing the way consumers are entertained through a mix of immersive and educational experiences.

Event Schedule:

5:30pm - 6:30pm  Welcome Hour / Light Refreshments

6:30pm - 6:45pm  Welcome Remarks (AIGA, AMA, ECHO - Moderator, Carlos Carbonell)

6:45pm - 7:00pm  Augmented Reality in Marketing - Panelist, Patrick Burke

7:00pm - 7:15pm  Technology in Entertainment - Panelist, Brian Morrow 

7:15pm - 7:30pm  Q&A

7:30pm - 8:00pm  Wrap Up

Echo Interaction Group offices
500 Delaney Avenue | Orlando, FL 32801

Additional Parking:
Apleton Creative located right in front of the ECHO offices
539 Delaney Avenue | Orlando, FL 32801

/// Moderator, Carlos Carbonell
CEO, Echo Interaction Group

Carlos founded Echo Interaction Group, a tech company that developed over 100 mobile applications and currently offers a software platform to rapidly deploy Augmented Reality-enabled apps. A leader in Florida’s business, nonprofit, and civic landscape, Carlos was founding president of the Orlando Tech Association, twice named one of Orlando’s 50 Most Powerful People by Orlando Magazine, awarded Business Leader of the Year by the Metropolitan Business Association, a finalist for Central Floridian of the Year by the Orlando Sentinel and one of Orlando’s 40 Under 40 by Orlando Business Journal.

His company Echo was awarded a Don Quijote Award for Hispanic Business of the Year; named Top App Developer Company in Orlando by Clutch! and a Gator100 company (one of the fastest growing University of Florida alumni-led companies).

After the Pulse tragedy, Carlos was appointed by Mayor Buddy Dyer to serve on the One Orlando Fund, which distributed over $30M to victims families and survivors and also co-convened the One Orlando Alliance, a coalition of over 30 LGBTQ+ organizations, and currently serves as its boar
d chair. He has served on numerous boards and committees and currently serves on:

• Orlando Economic Partnership - Board of Directors, Executive Committee
• One Orlando Alliance - Founding Board Member
• Orlando City Foundation - Board of Directors
• StarterStudio/Canvs - Former Board
• Firespring Fund - Former Board
• Full Sail Mobile Development Program - Former Advisory Board

/// Panelist, Patrick Burke
Vice President of Strategy, Echo Interaction Group

Patrick Burke has been a senior leader in the global telecommunication industry for over 25 years. He served as the Regional Vice President (RVP) of Sales, Marketing, and Programming at Time Warner Cable and Bright House Networks in various locations. Burke managed operations with over $4 Billion in annual revenues. In 2013, Burke joined FTI Global Consulting as a Managing Director and acted as the Chief Marketing Officer (CMO) at Innovative Companies with telecommunication operations in the U.S. Virgin Islands, British Virgin Islands, and St. Maarten. In 2016, he joined Echo Interaction Group to lead their Marketing Strategy. A graduate of Stetson University College of Law, Burke has his law degree in Intellectual
Property Law studies. He has been awarded numerous Addy and Telly awards for his campaigns with Bright House and Time Warner Cable. Throughout his career, he has been a distinguished Marketing leader and frequent speaker in the telecommunication industry.

/// Panelist, Brian Morrow
Owner, B Morrow Productions

Brian Morrow has a passion for turning ideas into a living, breathing entity, from creative concept through execution. Brian has an international reputation as an established ProjectPrincipal, Executive Producer and Creative Director with a clarity of vision and a proven success record of projects. With over 22 years and 1.2Billion of entertainment design experience, Brian has created and seen the opening of a wide range of multimillion-dollar, award-winning projects. Previously Brian held the role of Vice President attraction development for SeaWorld and Busch Garden theme parks. 

In 2018 Brian created BMorrow Productions. Founded as a unique co-op studio, BMP services multiple clients in various categories with a new approach – that centers on the creative talent and solid project processes. The studio workspace allows for the empowerment of creative talent to drive design and invention with the opportunity to profit share. The unique boutique team of designers, artists, live entertainment and producers are at the forefront of invention, immersion and gamification projects around the world. This unique approach has delivered higher results at lower costs to clients worldwide and elevated artists and creators to solid business partners. The BMP Studio delights in projects that combine strong storytelling with technology, to inspire guests to connect to each other. From show-set design to world-building, Brian’s project successes in rides, attractions, shows, and entertainment include work at Europa Park, Baha MarResort, Weta Workshop, Sally Corporation, Kennedy Space Center, SeaWorld and clients that remain confidential. As co-owner of Infinite Kingdoms, Brian supports the process of re-invention in blurring the lines between reality and immersive fantasy. Infinite Kingdoms incubates, produces and builds new experience platforms that mere attraction settings, retail, and wearables to create engaging multi-generational experiences. Infinite Kingdoms holds one of the largest patent portfolios for a private company in the industry.

AMA & AIGA Orlando

When & Where
Tue, Jun 11, 2019 5:30 PM - 8:30 PM EDT
Echo Interaction Group offices
500 Delaney Avenue
Orlando, FL 32801
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